Local Retailer Foot Traffic Campaign
A Dhaka retailer used location-based SMS to reach customers within a five-kilometre radius with seasonal offers, increasing store visits and sales during the promotion.

ZAMAN IT
Real ZAMAN IT case studies: how our websites, SMS and digital marketing campaigns helped Bangladeshi businesses get measurable results.
Explore documented examples of how ZAMAN IT has used targeted communication and digital technology to solve practical business challenges. These stories are based on work already published by ZAMAN IT; client identities remain anonymous where permission to name them was not provided.
Three campaign outcomes from retail, hospitality and event promotion projects.
A Dhaka retailer used location-based SMS to reach customers within a five-kilometre radius with seasonal offers, increasing store visits and sales during the promotion.
A restaurant chain promoted a new branch to nearby customers with targeted messages, exclusive offers and a direct reservation call to action.
A festival organiser sent event details and ticket offers to residents in the surrounding area, helping generate interest and attendance.
Define the audience, business problem and measurable outcome.
Choose the right technology, channel and delivery approach.
Deploy carefully and review performance throughout the project.
Refine the solution and provide ongoing technical support.
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